Resume

Larisa BasteEXPERIENCE

Freelance design, social media, web, and marketing consultant

  • Created graphics and reports featured by major news sites as freelance designer for GWU, West Point’s Combating Terrorism Center, and other clients
  • Increased Facebook engagement and likes as page manager for scuba diving business
  • Grew online sales and traffic for watersports company by optimizing and integrating website, e-commerce, search ads, and broader online presence

The Washington Institute for Near East Policy, 2008-2015

Managing Editor for Multimedia (January 2014-February 2015)

  • ​Planning, filming, and editing video and creating graphic content to drive web traffic and downloads of key organizational “products” online

  • Producing high-end print collateral for events and fundraising

  • Oversight of email communications for fundraising events for national office and three regional offices

  • Responsible for projects from inception to completion: planning, budgeting, writing, editing, layout and design, graphic selection, creating and overseeing
    sendout, and print management

Managing Editor for Development (November 2010-December 2013)

  • Extended brand identity and messaging through press releases, e-newsletters, email/print invitations, online registration pages, event collateral from programs to videos, marketing materials, and more

  • Served as acting communications director through organizational transition and major annual conference

Associate Editor for Development (June 2009-November 2010)

  • Produced email invitations and material to support fundraising activities and roughly forty annual events, including national conferences

  • Launched a special e-newsletter for organization’s supporters

Marcia Robbins-Wilf Young Scholar (August 2008-June 2009)

  • Provided research assistance and administrative support for program on democracy and counterradicalization

EDUCATION

Princeton University, Class of 2008

  • Graduated magna cum laude in the Department of Politics with certificates (minors) in the Program of Near Eastern Studies and the Program in the Study of Women and Gender

  • Winner of the Suzanne M. Huffman Memorial Senior Thesis Prize in Women and Gender Studies and the Quinn Morton Prize for the Freshmen Writing Seminar

RELEVANT SKILLS

  • Organized, self-motivated, and constantly driven to improve workflow and to seek out new opportunities and solutions to problems

  • Cvent Event Management Solutions; HTML, CSS, and content management system (ExpressionEngine)

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